Edutainment and gamification: a novel communication strategy for cultural heritage

Edutainment and gamification: a novel communication strategy for cultural heritage

Stefania Mancuso¹, Maurizio Muzzupappa², Fabio Bruno³ ¹ˉ²ˉ³University of Calabria ¹stefania.mancuso@unical.it, ²maurizio.muzzupappa@unical.it, ³fabio.bruno@unical.it Abstract ‘Edutainment’ and ‘gamification’ have become recurring terms in the fields of education and cultural communication. The present debate on how to promote public interest in our archaeological heritage focuses on innovative processes versus the Disneyization of cultural sites, as their administration must be ready to manage the processes of social transformation. Video games are now considered by many as a powerful educational tool capable of communicating in very effective ways, even with complex subject matter. Furthermore, using video games as an actual teaching tool can be a winning strategy: since the younger generation is not particularly interested in cultural matters, and video games can effectively teach cultural matters, they are a means of making...
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