How Millennials are changing our culture

How Millennials are changing our culture

Anna Paterlini Center for Public Archaeology Studies ‘Archeostorie’ |  a.paterlini@archeostoriejpa.eu Today’s museum visitors have been studied so extensively that we can almost claim to know everything about them. But what do we know about tomorrow’s visitors? Millennials, or ‘Generation Y’, born from 1980 to 1995, represent the largest generation in human history. The marketing world has been obsessed with this multitude of young adults for quite some time now. Millennials do not go to museums – better yet, they devote only a small portion of their leisure spending to museums, far less than they spend on other activities such as eating out, going to the movies, going to a theatre or a gym. As revealed in a survey carried out by FutureCast marketing agency, published on...
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